We Succeed Where Others Fail

9 Reason WHY A Home Doesn't Sell

How it's staged, or better, the lack of proper staging

Personal things like pictures should have been removed
Clutter needs to be removed. Not all clutter is obvious when it's your own
The formula for the bathrooms and kitchens wasn't applied (like nothing on the top or sides of the fridge for example)
A professional wasn't brought in to evalurate the flow of the home with the layout of the furniture. (A staging professional would also have added additional props and guided on items that should have been removed)

How it shows online

Lack of professional photos

Lack of appropriate photography

Such as a drone shoot to demonstrate the lot or land value of the property
A floor plan tour to make sense of the layout of the home
Or perhaps a 3D walking tour of the home

Where it's being marketed

Did the agent have a strong strategy for online AND offline marketing?
Was there a strategy that included targed Facebook and Instragram ads? (NOT just posts, but ads)
Was the listing included on Pinterest?
Was there a complete social media blitz done?
Did the offline marketing plan include direct mail postcards?.

Lack of open house strategy

Was the open house planned far enough in the advance to properly market the open?
Were targeted Facebook and Instagram ads run to advertise the property and push it out across the platforms during the week prior to the open house?
Were extra signs posted (minimum of 10-15 and up to 30) reaching a wider area and all entrances to the neighborhood/home?
Was there even an open house held?

Condition Issues

If there are interior condition issues was an expert brought in to evaluate the return on investment (ROI) if those issues were addressed?
Would proper staging help overcome some of those issues?
Quite often, fresh paint and carpet (the best ROI there is) can make a world of difference
Are there issues that could cause the deal to fall apart during the inspection process?

Lack of communication

Has the agent been communcating with you, the seller, on a weekly basis with the feedback from the showing of potential buyers?
Does your listing agent communicate with the buyer's agents showing the property?
If any negative feedback comes in, are they finding ways to overcome these objections?
When is the agent following up? The longer questions go unanswered, the faster the buyers lose interest

Negotiation

It's not just the contract sale price, there are 25 negotiations in a real estate transaction. An agent must be a strong and proficient negotiator to get you through all of these. (Many transactions fall apart during this part of the process)

Original Price Structure

Pricing structure should be based on current market conditions which include:
Using SOLD homes with similar features, amenities and condition of your home
Using EXPIRED homes with similar features, amenities and condition of your home
Using ACTIVE homes with similar features amenities and condition of your home
These comparable properties must be within the last 3 months to be relevant
Current interest rates for buyers should be considered
The number of homes currently for sale that you are competing with must be considered
Your motiviation or timing needs must be highly considered as well

Meet the Team

Denise and Rich Fox,Realtors

As we sold home after home as the 2nd or 3rd agent after their initial agent(s) had botched the attempted sale of their home, we realized that we had discovered a niche market that we excelled at. Succeeding where other agents failed. There became a list of core reasons and we tailored our marketing at being proactive in those areas.

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Molly Love, Realtor

Denise and Rich Fox,Realtors

After growing up watching my parents succeed in real estate, I joined the Fox Team in 2013 to turn my love of making people feel at home into a career. It's my goal to have you feel comfortable, knowledgeable, and safe, in your most important purchase or sale. Our staging process is a solid piece of our success in selling homes where other agents failed and it's a part of the process I love the most!. Bringing fresh social media and videography ideas is something wonderful I bring to the team as well

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